For the past two years, the following Shopify SEO problems have gone unsolved.

With Google’s Core Web Vitals update in May 2021, the costs of un-evolving SEO are about to skyrocket for Shopify’s million+ merchants and the platform as a whole.

So what are Shopify merchants to do? And what are some ways that Shopify can give users added capabilities without tanking their site speed — and their Google rankings?

Here are a few working solutions for merchants, and polite suggestions for the developers at Shopify, courtesy of an SEO manager.

#1 Shopify SEO tip: Consider Google’s next update

The Big Problem with Shopify SEO

It doesn’t matter whether you use WordPress or Shopify…


A Government Shake-up Is Long Overdue. Are Startup Cities It?

There is an energy to Miami and Austin that you no longer find in New York or San Francisco.

Not only are both southern cities forward-looking — but there is genuine excitement about the future, be it remote work, decentralization as technology and lifestyle, and unknown innovations to come.

In other words, Miami and Austin are startup cities.

They exist in contrast to existing bastions to wealth — notably New York and San Francisco, the latter being an OG startup city that lost its stride.

Seemingly overnight, the narrative around New York and San Francisco has shifted from painting them…


11 awkward, life-affirming ways to connect with others.

Feel alone? Turns out, you’re not as alone as you think. According to a survey from October 2020, 60% of American millennials experience loneliness regularly during COVID-19.

Unfortunately, the loneliness epidemic won’t go away when COVID-19 ends.

In fact, COVID-19 simply accelerated realities that we would have encountered anyway — including widespread loneliness.

Want to change your results? Change your behavior.

The loneliness epidemic is a societal problem that requires societal solutions. However, large-scale social change is notoriously slow, meaning that change is up to you. Here are 11 practical, dorky, and life-affirming ways to combat loneliness today.

This article is part of a series on loneliness in…


Not sure how to start optimizing your site? Here are 11 changes that you can make today.

Actionable Shopify SEO tips for your store

I’ve developed these Shopify SEO tips after helping over 20 websites grow their organic traffic. Despite the noise about how competitive everything is nowadays, it’s still possible to grow your e-commerce business without a massive budget.

The problem is, most lists of this sort aren’t actually meant to help. They’re meant to build the author’s business.

With that in mind, here are 11 concrete Shopify SEO tips that you can implement yourself — with a healthy dose of focus, patience, and coffee.

1. Start with a Theme Made by Shopify

The deeper down the SEO rabbit hole you go, the more customization you will be doing. …


COVID-19 has accelerated many trends: remote work, e-commerce, the geographic reshuffling of wealth — but perhaps most concerning is its impact on loneliness.

Americans of all ages are lonelier than ever and a return to normal life post-vaccine won’t be a panacea.

The big question isn’t why are we so lonely? — though we’ll start by answering it. It’s: How do we restructure modern life around community without sacrificing the individual?

This is part of a series on loneliness in America.

Why are Americans so lonely?

36% of Americans Are Lonely “Frequently” or “All The Time”

Chances are, you’re experiencing it too. Whether you suffer from bouts of loneliness or know someone who does, you are far from alone. It’s no secret that COVID-19 has been isolating for both those living with others and those living alone.

Lonelines…


How to avoid scammers and smooth talkers, according to an SEO manager

Photo by Jon Tyson on Unsplash

Want to hire an SEO agency but worried about getting scammed?

Good, you should be worried.

Trust me, I’m an SEO manager.

At previous companies, I have seen clients promised impossible returns and seen entrepreneurs sign contracts that they should never have signed.

I have also seen small businesses outrank Fortune 500 companies on Google.

And though I believe that organic traffic is critical for sustainable business growth — I have built my own SEO agency on affordability and transparency — the world of search engine optimization remains, at best, opaque, and, at worst, a complete and total scam.

But…


A Bitcoin Halving is usually followed by a bull run. How will 2020 differ?

These Bitcoin Halving charts suggest what has happened with past splits, and what could happen in 2020.

The 2020 Bitcoin Halving is less than a month away. Will it spur a bull run?

For cryptocurrency investors, decreasing block mining rewards and the distrust in fiat (government-backed currency like the UDD) incited by the COVID-19 pandemic could create a perfect opportunity for a price rally.

Why? Because sometime in early May, mining Bitcoin (BTC) will become half as rewarding as it is today. For Bitcoin investors, rather than miners, this is a good thing. And combined with the U.S. government’s COVID-19 stimulus package, a good thing could become great.

What exactly will happen during the 2020 Bitcoin Halving…


Stoic quotes: Sometimes the best advice is some of the oldest.

Panicking about your job, your family or your 401k? Stop. Breathe. This too shall pass.

In fact, many of the world’s most influential thinkers lived through something similar to what you’re going through now. And no one’s advice is more relevant, calming, or actionable than that of the Stoics.

Stoicism: A philosophical school that promulgates the notion of happiness is found through acceptance, fair treatment of others, and contemplation. Founded in the 3rd century BCE, stoicism has represented a path to enlightenment, happiness, and tranquility for Roman Emperors, Founding Fathers, and tech innovators alike.

1. “You have power over your mind — not outside events. Realize this, and you will find strength.”

Marcus Aurelius

Feelings of powerlessness often…


Along with the laundry list of challenges brought on by the coronavirus comes the opportunity for self-discovery thanks to newfound isolation and free time. This can take many shapes: A grappling with loneliness, future freedom after the pandemic, and powerful emotions, chief among them fear and outrage.

You are not alone in this. In fact, you are in great company with Roman Emperors, Russian fathers of literature, Angel investors, and 19th-century dandies. No matter what challenges the COVID-19 pandemic holds for you, here are some illuminating self discovery quotes from great writers, past and present, to help you through it.

1. On Solitude


Not everyone is struggling during the COVID-19 pandemic, despite what you, your friends and your family may be experiencing. In fact, a few industries are reaping unprecedented rewards from widespread quarantine, cleaning, and the search for the vaccine itself.

In some cases, such as that of cleaning product suppliers, success may be short-lived. But for others, the coronavirus may consolidate a company’s already massive impact on day-to-day life. New digital players are also coming to the fore and experiencing wider use than would be allowed or necessary during normal conditions.

The day-to-day realities of COVID-19 are challenging at best. But…

Burgess Powell

Burning the candle at both ends somewhere between New York and Maine.

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