Apple Search Will Be Different, Not Better

The stars have aligned for an Apple search engine to make its debut.

Apple already has one of the world’s largest search engines. The App Store — where we invariably wind up to download Robinhood, Calm, and TikTok — is one of the most-used search engines out there.

But Apple is taking it one step further. As we speak, Apple is in the process of creating a web search engine. We’re already seeing how this would work with new features like linking to external websites from iPhone home screen queries, Siri, and, the App Store.